Choosing Candy for Countertop Displays

Candy is one of the most common items included in countertop displays. There’s plenty to choose from, so it’s easy for storeowners to choose a selection that will please their customers, and it’s popular among a wide variety of customers, which means you’re just as likely to please a shopping grandmother as you are to please the grandson she’s with.

As a business owner, maybe you’ve already decided what kind of candy your store will sell, as well as the kind of candy you’re going to display on your countertop; however, if you need some help, consider these two factors: the kinds of customers your store will attract and the countertop space you have to work with.

Consider Your Customers

Because they cater to a wide variety of customers, retail businesses like convenience stores and grocery stores tend to include just as wide a variety of candies in their countertop displays. For example, bulk wrapped candies like Laffy Taffy, Squirrel Nut Zippers, Starlight Mints, Jolly Ranchers, and Atomic Fireballs tend to satisfy the masses, as do bulk unwrapped candies like Mike & Ike, Good & Plenty, Hot Tamales, Jelly Beans, Skittles, M&Ms, Runts, and Sprees.

However, if your business deals with a more mature demographic, you might want to consider candies like European-Style Gold Label Chocolates and Rich’s Gourmet Chocolates. These kinds of candies work well to make your countertop displays more appealing for customers who’ve outgrown the days of Jawbreakers and Tootsie Rolls. While they’re popular in convenience stores and grocery stores, they’re also well received in more formal restaurant settings and hotels.

Consider the Size of Your Countertop

Countertop displays that feature candy require containers to organize, store, and showcase that candy. You have many options to choose from including colored and clear plastic containers, food grade plastic containers, and glass jars. The kind of containers you choose will depend on the kind of candy you sell as well as the overall environment of your convenience store.

If you have ample countertop space to work with, you can display several different kinds of candies using numerous medium-sized or small candy containers or a few large candy containers. You might want to situate your candy bins atop countertop racks, or you might want to get creative and play with the positions of the containers to form your own display.

However, if your store’s countertop isn’t very large, you’ll probably need to use small glass or plastic containers; you might also be able to situate one or two large candy containers on your countertop. Keep in mind that countertop display racks work well to make the most of the space you have to work with.

Also remember that if you opt to include unwrapped candies in your countertop display, you should store them in glass or plastic containers with lids and make sure your customers have access to aluminum or plastic scoops. The lids help keep the candy fresh and clean, and the scoop makes it possible for your customers to easily dig out the amount of candy they want without contaminating the rest of it.