When someone is opening a store for the first time, they will most likely be worried about a great many things besides the countertop displays that they will use. However, using the right displays is a vital part of starting a successful business. In order to feature different types of items properly and increase sales, several different types of displays may be necessary.
A new shop owner may think that they need big display pieces to make an impact but, very often, good things come in small packages. A small container strategically placed on a countertop can be all it takes to get a little boost in sales. When customers see a product placed right next to the cash register, they often give in to the impulse to grab it before their purchase is complete.
In many stores, it is necessary for merchandisers to be creative and make the most out of the counter space that they have available. One easy solution is choosing stackable countertop displays, such as drawers that sit nicely on top of one another. Customers still have easy access to the products that they need, but the usable counter space literally doubles.
For many businesses, but especially those that are just starting out, establishing themselves as a recognizable brand is the key to success. One of the best ways to do this is by displaying their name and logo everywhere possible. Fishbowls can be personalized with different colors and printed logos, so stores are actually advertising their brand while they are displaying their products.
There are many small products that stores sell, such as small jewelry items, for example, that do not need to be placed on a traditional shelf. They fit nicely onto pegboards, which do not take up a great deal of space on the counter. To maximize the space, get a rotating peg board that can hold products on each side.