As a convenience store owner, you have limited time to
capture customer attention. Shoppers rush in and out of your store, grabbing
what they need from shelves, racks, and refrigerated units. If your convenience store racks are not
screaming, “Look over here!” it is time for a change. Eye-catching versions are
available that drive sales to previously unrealized levels.
An attractive and durable rack need not be expensive.
Freestanding displays look impressive on the sales floor and do not make a big
dent in the store budget. A rolling display that measures 52 x 24 x 13 inches
will be noticed. Five shelves are included but additional shelves can be
purchased separately to expand the display space. This rack is ideal for a
narrow area and it provides easy access. Convenience store owners use this
fixture to display boxed candy, individual servings of pretzels and chips, or
wrapped baked goods like cookies and muffins.
Candy can also be displayed in freestanding bucket racks
that rotate. Each fixture measures 60 inches high and 22 inches wide and
features 30 buckets distributed on five levels. Lids are provided for the
5x7-inch containers, which are also suitable for storing small emergency and
personal care items. The rotating feature of this rack eliminates expensive
dead space.
Gondolas made from metal or wood are designed for inner
floor space. By adding shelves and hooks, an assortment of products can be
displayed on single or multi-sided versions. Shelves can be installed at each
end, creating additional selling space. Hooks enable display of pegged candy,
snacks, and toys. End caps are available to extend the length of gondolas and
hanging wire baskets make it possible to display small items that must be
contained.
Wire merchandisers are popular with convenience store owners
because they can fit almost anywhere and are lightweight but sturdy. They
display bottled beverages, candy, snacks, and household items in an attractive
way. Some styles feature shelves, while others have baskets or pegs. There are
even colorful wire racks designed for magazines.
Slatwall fixtures
are not typically used in convenience stores so they are excellent for
distinguishing a store from its competition. These fixtures feature grooved walls
that hold special shelves, baskets, hooks, and other accessories used to
display different products. Convenience store owners who replace current
fixtures with rolling displays, freestanding bucket racks, gondolas, wire
merchandisers, and slatwall fixtures realize the benefit of increased sales.
