In an age when many people do not have a lot of extra spending money, it is important for shop owners to boost sales in any way that they can. Many are surprised to find that they can do this by changing something as simple as their display pieces. Plastic countertop displays are a great way to show off a variety of items that can help boost sales in any shop.
One of the best ways to boost sales is to strategically place items so that people will purchase them on impulse. When an item that people use every day is sitting right by the checkout, they may feel inclined to pick it up even if it is not why the initially went shopping. Although they may not be big ticket items, selling many of them throughout the day can give a significant boost to sales.
There are a great many items that lend themselves to impulse purchases and they can be easily displayed on countertops. Candy is a great choice because people often crave a little something sweet, and will make a last minute decision to indulge while their other items are being tallied up. In addition to candy, small cosmetics and items such as eyeglass repair or sewing kits make excellent countertop purchases.
Some shop owners are concerned about displaying items on the countertop because they feel that it takes up an unnecessary amount of space. However, containers come in many different sizes and several fit nicely right next to the cash register. There are even models that can stack on top of each other, making it possible to display even more items at one time.
Countertop displays come in a variety of different materials but plastic is one of the best options. Plastic containers are very durable and, if they topple off of the counter, the worst that will happen is that the contents will spill out. They also come in many different colors and can have the logo of the store screened on to the side.
Plastic countertop displays are a great way for shop owners to boost their sales, especially in a struggling economy. People may come into the store for a specific item, but they will decide they need something else when they see it in front of them. These impulse purchases can add up throughout the day and total up to a significant increase in sales.