In most retail stores, the key to increasing sales is placing items in exactly the right display pieces. In many cases, this means finding the perfect shelving units or storage bins, but some items require something a bit different. Pedestals are a great way to highlight featured items and create displays that will draw in the eye of every customer and increase the likelihood of a sale.
For a variety of different reasons, shops often have one particular item that they need to encourage customers to purchase. One of the best ways to do this is by, literally, putting the item up on a pedestal. When it is elevated above other items in the area, customers will want to take a look and see what makes that particular piece of merchandise so special.
When customers look at row after row of flat, boring displays, they begin to lose their focus and may pass over items that they would otherwise purchase. This problem can be avoided by using these stands in various heights. The use of levels makes any display more dynamic and interesting to the eye, pulling in the attention of shoppers.
Some people may think a pedestal has to be something boring, such as what they would see in a museum. However, these display pieces come in many different exciting shapes, styles and colors. They are also available in a variety of different materials, including everything from wood to laminate or metal.
Making proper use of pedestals can be a great way for any merchandiser to highlight the products they would like to see fly off the shelves. Using different sized options creates a display that is dynamic and exciting for the customer. Regardless of the current décor in the store, it is easy to find a pedestal that will fit in perfectly and help increase sales.