I bought a bag of strawberry taffy elsewhere before this taffy arrived. That taffy had a weird texture and definitely didn't taste like strawberry. It really had no flavor, which was not the best. Then, this taffy arrived! HUGE step up! This taffy has a perfect texture!! If you leave it in a slightly warmer environment, it gets really soft and "stringier", which makes it seem to melt in your mouth! Perfect strawberry flavor as well and I definitely plan to buy this taffy again in the future!