You will hear the Beer Barrel Polka playing in your head
when you roll wood barrel displays
onto the selling floor of your retail store. Summer is the best time to turn
the store into a beach paradise. Take this theme and run with it so your income
can reap the rewards. Wooden barrels are not just for general stores—they
create the perfect surfside look in any retail establishment.
Begin shopping for these displays by comparing the different
sizes and colors. That’s right, we said colors. You may be familiar with
natural and stained barrels, but did you know that these containers come in a
rainbow of colors? Magenta is a bright hue that will get products noticed this
summer. Or, how about new green, which has a yellow-green tinge? Hunter green
creates a tropical look similar to lush greenery. Periwinkle is the color of
the sea and buttermilk looks like puffy clouds.
Order several colors and load these barrels with summer
inventory. Add some false bottom barrels to display small supplies of products.
Fill these with sunglasses, visors, and lip balm on lanyards. Load pairs of
flip-flops, colorful beach towels, and tank tops into larger barrels, offering enough
for every customer. These sturdy containers can even hold beach umbrellas and
packaged volleyball and badminton sets.
Use wooden tubs to accent the area, filling them with beach
toys like inflatable balls and rafts. Add a few tubs of dog toys so pet lovers
can enjoy some beach or pool time with their pooches. You can even hang a few
doggie life preservers on hooks inserted in slatwall fixtures. What pooch would not enjoy a dip in the ocean or
a ride on the family boat?
Tiered displays featuring wooden bins are perfect for
holding smaller items like containers of sunscreen, reusable water bottles, and
insulated lunch sacks. Shoppers will also enjoy looking through these bins to
find their favorite summer reads. Use wall-mounted wooden buckets to hold
individual servings of snacks and candy that people can munch on while poolside
or at the beach.
Making the store a one-stop shop for all things beach-related
will pay off when the temperatures rise. With wooden displays, the store is
transformed into a surf shack. Add some artificial palm trees, Chinese
lanterns, and strings of lights to enhance the appearance. Customers will
almost be able to feel a relaxing sea breeze when they enter the store.