HIGH FIVE! It's time to get excited over a chewing gum! Wrigley's 5 Cobalt Gum is an intense peppermint experience. This hot new sugar-free gum is extremely popular because of unique flavors. With names that speak of an added sense of the exotic, this line of sugar free gum is extremely magnetic to customers. People cannot wait to taste these chewing gums to discover the mystery flavors that reside within. Yes, people love a good mystery and it is no different when it comes to gums.
William Wrigley Jr. Company’s creative way of attaching chewing gums to every can of their soap and baking powder products was arresting. These stick chewing gums basically came first as a minority product. But later on, it astonishingly gained more popularity than its carriers. Since the gum kept selling more and the market managed itself running, the Near North Side, Chicago, Illinois-based company joyfully shifted gears. They now made the minor product their major—and it sure paid a lot.
Years circled and the gum is now being produced by fourteen factories nestling in various countries such as the United States, Mexico, Australia, the United Kingdom, Canada, Spain, New Zealand, the Philippines, France, Kenya, Taiwan, China, India, Poland, and Russia. The renowned product is sold to over a hundred-eighty countries. Its worldwide market makes everyone happy—clients, retailers and manufacturers. That’s what right priority produces!
This global gum has the following flavors in long lasting taste: Big Red, Doublemint, Juicy Fruit, Spearmint, Big Red Slim Pack, Juicy Fruit Slim Pack, Doublemint Slim Pack, Winterfresh Slim Pack, and Spearmint Slim Pack. Its sweet fruity relish is entertaining and the chewability is exercising. It is definitely good to tone the jaw muscles. More importantly, chewing gum keeps your creative juices flowing as it puts your thoughts in workout-mode.
Wrigley’s stick chewing gum has remarkable staying power in a coin of two-sides. First, its noted flavor. Second, its endurance in the confection industry. The gum has been around for a while and is a standing product amidst technical concerns. Issues sprouted on the change of sugar constituents like aspartame and xylitol. Nonetheless, the gum remained because of the joy it brings to every store, household and individual patron. There’s the lesson. Every business success rely on the foundation of priorities. To Wrigley, it is about prioritizing consumers’ delight—and that’s their true cause. Profit follows. It convincingly does. The company is now earning billions of dollars in revenue. Again, this is a principal effect of majoring the major.
For any company, maintaining one selling product is way too average. You have to find the cream of the crop. Allow things to build up or even be a stepping stone for others to rise up. Baking soda and soap were those stones for Wrigley. Never be content at making your clients happy at one level. Develop more products or increase the variety of items in your store and let them find the stellar treat of their heart’s choice. Climbing further, let’s not just make people happy. Let’s find ways to make them happier! This will be our new vocation in life!