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You are the heart of your country as a small business owner; without you and others like you, commerce would grind to a halt. In a nutshell, you are important! |
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Let’s address what is important to you as a small business owner. Number one is making sales. Sales drive your business and the economy in your neighborhood.
When your business does well, you can:
- Cover expenses
- Pay employees
- Support your family
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You can also help your neighbors when you are able to do these things by providing direct jobs through your business and indirect jobs through your purchases. |
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So, the question is, “How can you improve sales?” |
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Displays, Displays, Displays
Displays are to retail as location is to real estate; it’s everything. When a potential customer enters your store, they look for 3 things:
- Something to attract their attention
- Convenience and easy access to products.
- The actual product itself
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You can meet all of these needs with the right display and can turn potential customers into paying customers. |
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Choose your displays wisely and sales will increase, then you can give back even more to yourself and your community, and that makes you quite special. |
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Many retailers and distributors offer start up specials for retails stores that are just getting started. Such start up specials might include:
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"We have been using Candy Concepts for three years now and couldn't be happier. The product is quality and at a great price and the service is friendly and prompt. I never have to worry about restocking mid-summer because they ship our order quickly. For the price, selection & service, Candy Concepts can't be beat! Brad Lambert - Guest Services - Riverbend Retreat
Photo Courtesy of: Make A Masterpiece in Glencoe, IL. Product pictured is the Candy Display Rack With Bins / Scoop Assemblies. This is an example of a traditional candy rack used in a non-traditional way - as an arts and crafts rack.
Photos courtesy of: Nantucket Candy Company featuring store fixtures and containers purchased through Candy Concepts
Photos courtesy of: The Cobblestone in Woodstock, IL
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 "Display Is To Retail, AsLocation Is To Real Estate"
"The hexagon containers were perfect for my candy. They look great on the shelves of my candy store. They are sturdy, good quality and can sit straight up or tilted-either way looks great. I would recommend these fish bowls to others." S.C. Candy Trail, Plymouth MI
"I purchased the cherry version of this color and I couldn't be happier. It arrived in about 3 days after I placed my order and was in perfect condition! I would deff buy again!" Marc New Jersey
"LOVED THE FIRST ONE OF THESE (3 Tier Double Sided Vegetable Bin ) WE ORDERED! GETTING A SECOND." M.G. Pasco, WA
"I
love these crates- they've been so great for decorating our stores!"
Stephanie
F
Lou
Malnati's Pizza, IL
"I was worried about ordering this sight unseen, but couldn't be happier with this candy rack. We own several driving schools and provide snacks for students to purchase. This has worked perfectly. It's sturdy, holds a lot of product, but isn't bulky. It's also easy to move (it's on wheels) which is great for cleaning underneath. I definitely recommend this product. I've bought 2 and plan on buying 2 more." Tammy H McKinney TX
"Thanks... order 2 sets of these before and they have been perfect for our use!" DJ Tech Tools San Francisco, CA |
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