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Wednesday, July 29, 2009

How to Create Candy and Snack Displays for Your Party

Planning a party is a fun, but time-consuming, event. Where will your party be? How many guests will attend? How will you entertain them?

How will you feed them? Will you offer an elaborate meal or will you create candy and snack displays?


If you’re leaning toward the latter, below are four steps to help you create the perfect candy and snack displays for your party.

1. Consider Your Party


Before you do anything else, you must think about the kind of party you’re having – this will help you determine what kinds of people will be at your party.


For example, are you throwing a birthday party for a child where lots of other children will be present, or are you having an anniversary party that will cater mostly to adults? Will your guests consist mostly of high school or college-aged kids, or will it be packed with established business professionals?


Having a good idea about who will attend your party will help you when the time comes to choose your candy and snacks.


2. Evaluate Your Environment


The main reason you need to evaluate your environment is so you’ll know how modest or elaborate your candy display or snack display can be. It will also help you decide which display fixtures will work best for the amount of space you have to work with.

Take note of how much space you have to work with, and make a list of any existing structures that could work to your benefit (such as countertops) as well as any fixtures you might need to add yourself (such as tables). If there are any fixtures in the room that you can’t use, will you be able to store them somewhere else until the party is over, creating more room for your candy and snack displays?

3. Check Out Different Kinds of Candy and Snacks


No matter who your party guests will be, the perfect candy or snack is out there!


If you expect mostly children to attend the party, consider fun items like novelty candies or even a gumball machines. You might even want to look at bulk wrapped candies to put in a pinata.


If you expect mostly adults to attend the party, you can always include candies popular across various age groups as well as more sophisticated candies like gourmet chocolates.


Buying wrapped and unwrapped candies in bulk from a distributor helps you get enough candy to serve all of your guests as well as save money and stick to your party budget!


4. Find the Perfect Display Fixtures


Now that you know how much space you have to work with and the kinds of candy and snacks you want to offer, it’s time to think about the perfect display fixtures.


Clear plastic containers and colored acrylic bins work well for nearly every kind of display. You can use these fixtures alone, situated atop tables or countertops, or you can pair them with wire display racks of various heights and widths to create attractive displays.


Revolving display racks, such as 30-bucket revolving racks, are great space savers and offer plenty of room for showcasing a variety of treats, and you can also find fixed-position bucket racks designed to sit on tables and countertops.


Keep in mind that, in additional to gumball machines, you can find pre-filled candy displays. These displays are excellent time savers and come filled with everything from popular candies like Whoppers, Junior Mints, Jolly Ranchers, and Laffy Taffy to chic sweet treats like gourmet chocolate-covered pretzels, nuts, cherries, and raisins!

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Tuesday, July 28, 2009

Every Business Can Benefit from Creating Snack Displays

If you think your business can’t benefit from creating a snack display because your businesses doesn’t primarily sell food items, not only are you wrong, but also you’re depriving your business of lucrative merchandise displays!

Snack displays are perfect additions to a wide array of retail stores and other businesses – craft and hobby stores, bookstores, toy stores, movie rental stores, and hotels and motels can all benefit from snack displays. All you have to do is figure out which snacks you want to display, decide on the best display fixtures for those snacks, and determine the best location for the snack display in your business.


Choose Popular Snacks


Obviously, you’re going to want to display popular snack items. There’s no point in creating a snack display full of snacks nobody wants – especially if you operate a business that doesn’t primarily sell food.


There are lots of popular snack items on the market, and you can make your decision-making process a bit easier by thinking about your usual customer base. For example, if you operate a store geared toward children, such as a toy store, you’re going to want to include fun snacks in your display such as novelty candy. If your clientele consists mostly of adults, you might want to consider a snack display of gourmet chocolates.


Use Convenient Display Fixtures


It’s important for every store to use display fixtures that offer convenience to their customers; however, it’s especially important for a business that’s offering a snack display where no other food is normally sold. Rather than seeing the snacks as “in the way,” you want your customers to see them as a pleasant surprise.


The display fixtures you choose will depend largely on:
  • The kinds of snacks you’re displaying. Plastic containers, for example, are great for small snacks like bulk wrapped candy, while wire display racks are ideal for larger items like bags of chips.
  • Where you plan to situate your snack display (see below for more information).
Location, Location, Location!

One of the best places to create a snack display is at the point of purchase (or, POP). Your business’s POP is where your customers check out (or wrap up their business, depending on what kind of store you operate).


To create a POP snack display, you can use display fixtures designed for use on countertops such as plastic containers and small wire display racks. You can use either of these display fixtures by itself, or you can make them work together by situating the plastic containers on the racks to make the most of your countertop’s space.


You can also create POP merchandise displays beside your counter using bigger wire display racks (like those you see in convenience stores – there are many different varieties and it’s easy to find one that will complement your business’s décor) or 30-bucket revolving racks.

Of course, your POP snack display doesn’t have to be located directly on or beside your POP. Hotels and motels, for example, usually experience high volumes of busy traffic near their lobby counters, but these establishments can still benefit from POP snack displays within a few feet of their lobby counters, near soda machines and newspaper stands.

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