Articles and Newsletters


Friday, July 17, 2009

Thinking of Pre-Filled Candy Displays? Consider Wooden Basket Displays

Pre-filled candy displays are ideal for all kinds of businesses, but they’re especially helpful for:
  • Businesses such as candy stores and convenience shops that are just getting started.
  • Businesses that experience high volumes of traffic and don’t always have the time to order candy and displays fixtures separately and then create the candy displays from scratch.
Pre-filled candy displays constructed of plastic containers or acrylic bins are probably the most common kinds of pre-filled displays. These displays are sturdy as well as versatile and reusable, so it only makes sense they’re favorites among business owners.

However, owners shouldn’t discount the benefits of pre-filled
wooden basket displays. These display fixtures are just as useful as their plastic counterparts and they offer extra elegance to candy displays – and any other kind of merchandise showcase you want to create!

Wooden Basket Displays Offer Old-Fashioned Charm


Plastic containers are some of the most popular kinds of display fixtures because they’re sturdy, reusable, and versatile; however, wooden baskets are all of those things and they offer an additional perk: Old-fashioned charm you just can’t get from a plastic container or acrylic bin.


To maximize that charm, consider wooden basket displays pre-filled with classic novelty or specialized candy like
saltwater taffy or gourmet chocolate.

Wooden Basket Displays Are Just as Versatile as Plastic Container Displays


Just as you can with plastic containers, you can use wooden baskets as stand-alone display fixtures on your countertops or tables as well as with wooden display racks designed for both countertop displays and floor displays.


Small wooden baskets work well as stand-alone display fixtures on countertops or tabletops, and you can find small display racks designed to hold these baskets on surfaces like countertops. If you have the space you can use larger wooden baskets for your countertop displays, or move your display to the floor with wooden floor racks.


Wooden Basket Displays Can Showcase Any Kind of Merchandise


Once your pre-filled wooden basket display is empty, you can use the baskets for a multitude of purposes!


For example, you already know that wooden baskets are great ways to display bulk wrapped candy, but you can also use these baskets to display other kinds of snack items like small bags of chips or trail mix as well as other snacks like granola bars and energy bars. You can also use these baskets to display edible, non-snack items like bottles of over-the-counter pain relievers and antacid rolls.

Of course, when your pre-filled wooden basket display becomes candy-free, you don’t have to refill it with candy. Displays created with wooden baskets can also showcase non-edible merchandise.

If you manage a convenience store, for example, you can fill these baskets with convenience items like travel-sized bottles of hand sanitizer, shampoo, or lotion as well as small toys to keep your children entertained during long drives. Bookstores can use wooden baskets to display items that come in boxes like small children’s puzzles and LED book lights and gardens and greenhouses can use wooden baskets to organize and showcase packets of seeds or small bags of bulbs.

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Saturday, June 6, 2009

Hey, Store Owners: Candy Isn’t Just for Kids Anymore

Because candy is so popular, a number of retail businesses such as convenience stores, gas stations, and grocery stores include candy displays on their countertops or on display racks situated throughout their stores. Even establishments that aren’t generally in the business of selling food products, like hotels, bookstores, and gift shops, will create candy displays to offer customers add-on merchandise as they’re shopping or checking out.

Most of these establishments – especially gas stations, convenience stores, and grocery stores – sell mainstream candies like Atomic Fireballs, Good & Plenty, Skittles, Jolly Ranchers, and Mike & Ike. Chances are, you’ve never been to one of these kinds of stores and not seen some kind of candy display that included M&Ms, Laffy Taffy, Sprees, or Runts. This is due to the wide variety of customers these businesses deal with on a daily basis. These kinds of candies generally appeal to the masses.

While these common candies certainly have something to offer (they wouldn’t be so popular if they didn’t, after all), sometimes businesses cater to customers who aren’t fans of candies like Tootsie Rolls, Lemonheads, and Bit-O-Honey. Businesses that attract customers with more mature tastes in candy can still benefit from having candy displays; they just need to use candies that appeal more to these kinds of customers. Such candies include gourmet chocolates.


Consider Gourmet Chocolates


European-style gourmet chocolates are excellent additions to your store’s gourmet candy display. These candies with their fancy wrappers and wide variety of types appeal to many customers. You can find milk chocolate-covered European-style gourmet candies like covered raisins, dried cherries, peanuts, walnuts, pecans, cashews, macadamia nuts, and almonds, as well as other kinds of chocolate candies like pretzel twists, malted milk balls, coffee beans, espresso beans, and caramel corn.


Another gourmet candy to consider is rich gourmet chocolate. You can find a wide variety of rich, gourmet chocolate candies including Mint Meltaways and Peanut Butter Meltaways, Coconut Haystacks, Vanilla Caramels, and Peanut Butter Cups. For customers who enjoy chocolate-covered nuts, consider Rocky Road Clusters, Peanut Caramel Patties, Cashew Caramel Patties, Pecan Caramel Patties, and Toffee with Almonds. Also keep in mind that you can find sugar-free versions of many rich gourmet chocolate candies, too.


Displaying Gourmet Chocolates


You can display gourmet candies much the same ways as you can display other kinds of candies. You can create countertop displays for your gourmet chocolates, or you can use display racks to hold the candy containers and situate the displays throughout your store.


Acrylic or plastic containers are perfect for storing and displaying just about any kind of candy or sweet treat, and gourmet candies are no different in that respect. Of course, given that these candies are gourmet you might want to forgo colored or clear plastic containers and use glass candy containers instead. Glass candy jars provide a look of elegance that’s perfect for displaying gourmet chocolates. Regardless of the kind of containers you choose for your candy display, make sure your jars have lids if they’re going to hold unwrapped candies.

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