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Wednesday, December 30, 2009

How to Choose Scrapbook Display Racks for Your Store

If you own or manage a store that sells art supplies, or you’re getting ready to open a store that will sell such supplies, chances are you might want to include scrapbook supplies in your inventory. Scrapbooking is an extremely popular hobby among people of all ages, and it only makes sense to deliver what those customers need.

However, figuring out HOW to create a scrapbook supply display might be a bit tougher than just deciding you WANT to create one.

Below are five steps to help you create a scrapbook display with the right supplies and racks for you.

Step One: Get Familiar With Your Scrapbook Supplies

Before you can do anything else, you must get familiar with your store’s scrapbook merchandise. What do you already sell? What do you want to start selling? The answers to these questions will help you when it’s time to choose your display racks.

Step Two: Take Inventory of Your Store’s Other Art Supplies

Note that your store might already have art supplies that, while they aren’t specifically targeted at scrapbookers, are still appropriate for scrapbooking purposes. Such supplies might include vials of glitter, small rolls of decorated tape or stickers, sheets of stencils, glue, scissors, rulers, and markers, colored pencils, and other writing utensils. Making use of the art supplies your store already has is a great way to expand your scrapbook display – and, if your store doesn’t focus solely on art supplies and doesn’t have any of these kinds of items, it might be time to go ahead and invest in them.

Step Three: Choose Your Scrapbook Display Space

Now that you know which supplies you want to display, it’s time to choose where in your store you want to create the display. It’s easier to select the scrapbook display racks you need (and want) when you know exactly how much space you have to work with.

Once you choose your display space, a good way to get familiar with it is to physically situate yourself in the space. Take measurements, block off the area that will represent the display racks, and then walk around to see if your customers will have enough space to comfortably move around.

Step Four: Shop Around for Scrapbook Display Racks

The best way to shop around for scrapbook display racks is to treat the situation like you would when you shop around for anything – find several sellers and spend some time comparing their products and prices.

Of course, you should also keep in mind that while there are fixtures out there specifically labeled as “scrapbook display racks,” there are plenty of other fixtures that also work well to showcase scrapbooking materials. Bucket display racks, for example, are great for organizing and displaying small items like tubes of glitter or rolls of stickers.

Step Five: Order Only the Display Racks You Know You Need

This step should come as no surprise, but if you’re searching for advice on how to choose scrapbook display racks for your store, chances are you’re new to the scrapbooking business and you might get a bit overzealous (or feel you need to be overprepared) when it’s time to order your racks.

While it’s generally better to be “overdressed” than “underdressed,” in this situation – when your money is on the line – it’s best to order only the display racks you know for sure you’ll need. Once you create your display and spend some time gauging your customers’ responses and demands, you can always expand!

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Tuesday, December 29, 2009

Understanding the Different Kinds of Scrapbook Display Racks

Scrapbooking is an extremely popular hobby among a wide variety of people, and numerous kinds of stores – from large chain retail stores like Wal-Mart and Target to smaller chain and even mom-and-pop art supply stores – make sure they cater to customers’ needs for this pastime.

If you’re establishment sells scrapbook materials (or art supplies that can double as scrapbook materials), or you’re thinking of incorporating them, get familiar with the various kinds of display racks you can use so you’ll be aware of the kinds of fixtures you can use that will work well with both the amount of display space you have and the amount of merchandise you’re selling.

Note that this isn’t a comprehensive list of scrapbook display racks – there are many varieties out there, as well as many common display fixtures that can work to display scrapbook materials. However, these are a few of the most convenient tools for displaying scrapbook materials to help get you started.

Slot Paper Shelves and Racks

Slot Paper Shelves

Slot paper shelves are designed to work with slot paper racks (see below) to organize and display various kinds of paper or sheets of other kinds of scrapbook supplies (such as stencils or stickers) in a way that’s convenient for both you and your customers. You can find slot paper shelves that include as few as one or as many as three “slots” of various sizes for holding paper, which makes it easy for you to create a scrapbook supply display no matter how many supplies your store sells.

Slot Paper Racks

Slot paper racks are the display racks designed to hold slot paper shelves. Just like you can with the shelves, you can find slot paper racks in various sizes as well as in both floor or “tower” models and countertop models.

Mobile Scrapbook Centers

You can almost think of mobile scrapbook centers as your customers’ one-stop shop for scrapbook supplies.

These kinds of display fixtures include on-roll shelves that allow you to display rolls of merchandise such as stickers; slot paper shelves for organizing and displaying sheets of paper, stickers, or stencils; sturdier flat metal racks for showcasing heavier items such as entire packs of paper or the books themselves; and “catch all” baskets designed to hold nearly any item the other fixtures can’t easily display such as tubes of clue or containers of glitter or sequins.

Bucket Display Racks

Because of how versatile and convenient they are, bucket display racks are actually found in many different kinds of retail establishments. It’s also for those reasons that bucket displays work so well to showcase scrapbook materials.

You can find bucket displays in a variety of styles and sizes, including racks designed specifically for floor or countertop displays, and with a wide range of bucket numbers. You can use bucket displays to organize and display many kinds of scrapbook items such as rolls of stickers, tubes of glue and glitter, markers and other writing utensils, and even small packets of stencils or stickers.

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