Choosing Merchandise for Antique Wicker Basket Display Racks

Antique wicker basket display racks are excellent display fixtures for store managers and owners who want a display fixture that will not only be functional and convenient for customers but also one that will add a bit of charm and rustic elegance to their store’s appearance, and choosing merchandise for these kinds of basket display racks is similar to choosing merchandise for any other display fixture: You must think about the kinds of merchandise your store sells, the size of your fixtures, and the location of your display.

Think About the Kinds of Merchandise Your Store Sells

The first thing you must do as you’re choosing which merchandise to display in your antique wicker basket display racks is think about the kinds of merchandise your store sells.

Wicker baskets are fairly sturdy, but it’s always best to be safe rather than sorry; therefore, you should make sure you display fairly small and relatively lightweight items. Some stores and businesses won’t have any trouble; convenience stores, for example, can display anything from food items like small bags of chips and candy bars and other sweet treats to nonfood items like matchbooks, lighters, key chains, travel-sized containers of hygiene products, and other convenience items like eyeglass repair kits. Bookstores, on the other hand, might have to dig a little deeper to find small enough and lightweight enough items such as bookmarks and paperback novels on sale or clearance.

Think About the Size of Your Wicker Baskets and Merchandise

As noted above, small and lightweight merchandise tends to work best with antique wicker basket display racks; however, there are many different styles of these racks, and the amount and kind of merchandise you display will depend on the style of your display racks.

For example, if your rack includes one or two wicker baskets, you might want to create a simple display of sweet treats or other snacks in your store’s point-of-purchase, or POP, display area that your customers can grab on their way through the checkout aisle. If your rack includes three or four wicker baskets, you might want to create a produce display showcasing various fruits and vegetables.

Think About the Location of Your Display

The location of your display will play an important role as you choose merchandise for your antique wicker basket display racks.

For example, if you choose to situate your display in your store’s POP display area near the checkout counter and register, then you’ll want to choose common kinds of POP merchandise. Such merchandise includes small, convenient items that your customers might not pick up as they’re making their way through their store, but might be interested in as they’re standing in your checkout aisle. These kinds of items include bubble gum and chewing gum, candy bars and other sweet treats, and convenience or novelty items like matchbooks, lighter, key chains, or small children’s toys.

However, you might also want to consider situating your racks somewhere else on your store’s main floor. For example, you can place them in your store’s food section and fill them with fresh produce or small bags of snacks, or you can place them in your store’s footwear section and fill them with socks, eggs of pantyhose or knee-highs, or shoe inserts. Depending on the kind of merchandise your store sells, the possibilities nearly reach the sky!

Adding Charm to Your Store With Antique Wicker Basket Display Racks

When it comes to display fixtures for retail stores, restaurants, and various other business establishments, the pickings are anything but slim. Business owners and managers can choose from simple, yet effective, stand-alone fixtures like plastic containers and bucket display racks, as well as more elaborate displays like pre-filled candy racks and wooden display tables.

No matter what kind of business you manage, if you want to add a little charm to your merchandise displays, consider using antique wicker basket display racks. These racks are designed to be both functional and convenient, and they add a rustic elegance to your merchandise displays that other traditional fixtures can’t pull off.

Choose a Display Space That Offers Your Customers’ Convenience

Before you choose your antique wicker basket display racks, you must decide where you’re going to situate the racks.

Obviously, you must choose a space that’s going to be convenient for your customers, but you might also want to consider how these displays can help further increase your sales. For example, small versions of the wicker display racks situate nicely in point-of-purchase, or POP, display areas near your store’s checkout counter.

Decide Which Merchandise to Display With the Antique Wicker Basket Display Racks

Antique wicker basket display racks are excellent fixtures for displaying everything from convenience items to produce, and because you can find them with as few as one basket and as many as four baskets, it’s easy to showcase as much, or as little, merchandise as you want.

Grocery stores might want to use these baskets and racks to display fresh produce like fruits and vegetables, or they might want to situate them in their bakery sections to display packages of fresh bread and other baked goods. Specialty food shops like bakeries can use these racks to display individual or bulk packages of bread items like rolls or biscuits, or treats like muffins or brownies.

Of course, establishments that don’t necessarily specialize in, but still sell, food products can use these wicker display racks, too. Hotels and motels, for example, can use them in their dining areas to offer their guests packages of food items, while convenience stores can use them to display both food products like candy bars and small bags of chips and nonfood products like key chains, lighters, matchbooks, and travel-sized containers of hygiene products.

Retail establishments that don’t specialize in food can use these fixtures to display nearly any kind of lightweight merchandise item. For example, craft and hobby stores might use them to display small vials and packages of beads, glitter, sequins, or glue, while bookstores might use them to display bookmarks or small boxes containing reading lights.

Get Familiar With the Different Kinds of Antique Wicker Basket Display Racks

Whether you want to situate your display somewhere on your store’s main floor or closer to your store’s checkout counter in the POP display area, various wholesalers and other vendors offer a wide variety of antique wicker basket display racks perfect for you – all you have to do is choose the types that will work best with your display space and your merchandise!

How to Use Wicker Basket Displays for Your POP Displays

In the retail world, a point-of-purchase display - which is also called a POP display - is a display of merchandise situated close to the area where the customers make their purchases. Generally, this is on or near the checkout register's counter. POP merchandise displays allow store owners to display additional items their customers can peruse as they're making their final selections.

While there are many different kinds of display fixtures perfect for creating POP merchandise displays, wicker baskets and wicker basket display racks are ideal for shop owners who want to add a bit of rustic charm and visual appeal to their stores’ decor. Fortunately, using these kinds of fixtures is easy for all businesses as they’re available in a wide variety of styles, shapes, and sizes!

So, how to you go about actually using these wicker display fixtures for your POP merchandise displays?

Step #1: Choose the Merchandise You Want to Display

Having a clear understanding of the kinds of merchandise you want to include in your POP display will help you determine what kind of wicker basket display fixtures you need to use.

For example, if you plan to display a small amount of wrapped candies, you probably won’t need a very large wicker display rack; however, if you plan to display large amounts of candies, or any amount of large kinds of merchandise, you’ll either need bigger wicker basket racks or two or more smaller racks.

NOTE: Keep in mind that wicker display baskets don’t provide any protection to the merchandise they hold. In other words, if you plan to display edible items such as candy or baked goods, make sure you choose items that are pre-packaged in wrapper or have been securely wrapped before being placed in the display.

Step #2: Evaluate the Display Space You Have to Work With

The size of the display space you have to work with directly affects the size of the wicker basket rack you can use, as well as the number of display racks you can use.

Take a look at the POP area of your store – this is generally the area where your checkout counter is located. Getting a feel for this space will help you determine not only what sizes of display racks you can use, but also the number of fixtures you can use.

Step #3: Select the Best Wicker Basket Display

Once you’ve decided which kinds of merchandise you want to display and have evaluated the size of the display space you can work with, you’re ready to choose the wicker basket display fixtures, and the number of fixtures, that will work best for your POP merchandise display.

You can find wicker baskets as:

• Single baskets.
• Baskets in round, square or rectangular, and oval or oblong shapes.
• Baskets positioned on floor stands.
• Baskets positioned on larger display racks, designed to hold as few as one basket and as many as nine.
• Baskets positioned on racks designed to rotate with wheels or to remain stationary.

Remember, the only factor that makes a wicker basket or wicker display rack “right” or “wrong” is whether or not it works for your merchandise and the amount of space you have to work with.

Wicker Basket Displays Add Charm to Your Business

Regardless of what kind of business you manage, wicker basket displays can add charm to your merchandise displays while still providing convenience for your customers.

If you’re not familiar with wicker basket displays, which are similar to wooden barrel displays, check out the four points below to get an idea of how these rustic retail display fixtures can work for your business.

1. Choosing Wicker Baskets Instead of Plastic of Glass Containers

Like wooden barrels, wicker baskets offer a “look” that neither plastic containers nor glass containers can achieve.

Traditional plastic containers and glass containers are popular retail display fixtures because they’re versatile and durable, and they’re available in a variety of sizes, shapes, styles, and colors. However, wicker basket displays offer a charming visual appeal that no plastic container or glass jar can accomplish. These baskets are just as versatile as their plastic and glass counterparts, but they add a rustic look that works well with many establishments’ décor.

2. Determining the Wicker Baskets Best for Your Business

When you think about wicker baskets, you might be tempted to think of a simple basket made of a wicker material; however, wicker baskets are available in various sizes and shapes and you can find them with accessories like racks and stands. These factors work together to help you create the best wicker basket display for your business.

When determining how to move forward with your wicker basket display, think about:

1. The type of wicker basket display you’d like to create for your business.
2. At which point in your store you want to situate your display of wicker baskets.
3. The types of merchandise you want your wicker display baskets to hold and display.

You’ll find more information below on the last two points, but let’s talk about the first one for now.

If you’d like your wicker display to be simple, consider creating a display that includes only one or two baskets. You can use these baskets individually, or purchase them with racks designed to hold them. If you’d like a more elaborate display of wicker baskets, consider purchasing racks with two, three, or even four baskets. This number of baskets allows you to hold and display much more merchandise.

3. Positioning Your Wicker Baskets

Simply put, you can position your basket display anywhere you’d like. All you have to do is make sure:

• You have enough space for the display – whether it be one basket or an entire wicker basket display rack – to sit.
• Wherever you position the display, your customers have convenient access to the merchandise within the baskets.
• The merchandise within the baskets is similar to the merchandise elsewhere in the display area. (For example, if you manage a convenience store, you probably don’t want to fill your baskets with candy bars and then situate the display in the canned soup aisle.)

4. Choosing the Merchandise for Your Wicker Baskets

Just as where you place your display is entirely up to you, what you put in your display is entirely up to you. However, these tips can help get you started when it comes to figuring out what merchandise to fill your baskets with:

• Think about the size and weight capacity of your baskets and compare that to the size and weight of the items you want to fill your baskets with.
• Think about the amount of display space you have to work with. If you’re working with a tight space, you don’t want to fill your baskets with very large items.
• Think about the display space in terms of what kinds of merchandise is normally displayed in the space. For example, you might want to use your baskets to create a POP display; this means you’ll want to fill the baskets with typical POP items and not, say, boxes of spaghetti pasta.